A. Guttmann
Research Lead covering media
Influencer marketing in Germany - statistics & facts
Influencer marketing has become a viable tool for businesses to reach their target audiences in new ways, namely through influencers advertising on their social media accounts. An influencer is a person who posts content to their social media account featuring the brands and products being promoted, or an activity. Unlike traditional advertising, however, influencer content is not an ad as such, but rather a story detailing the influencer's experience with and opinion of the product. The topic of marketing may also be embedded into another story or feature.
