Plant-based food in Japan - statistics & facts
Plant-based food and beverages refer to processed products made from plants, fungi, and algae, without ingredients derived from animals. Whilst the global market boomed in recent years among rising consumer awareness of sustainable lifestyles, animal welfare, and growing environmental issues, the market in Japan experienced a delayed start. Plant-based dishes are part of a balanced meal in traditional Japanese food culture, but the marketing focus on substituting animal-derived proteins ramped up only amid a growing media coverage on healthy diets and experimental cooking during the COVID-19 pandemic.
