Xin Ou
Research expert covering Greater China
Private label market in the UK - statistics & facts
Private label products, otherwise known as own-brand or store-brand products, are goods that are manufactured by a third-party company and sold under a specific retailer's name. Private label products compete directly with branded products and are generally more affordable for the consumer. Since the period of high inflation which pushed grocery prices up at record speed, private label products have become more popular among shoppers in the United Kingdom.
