Xin Ou
Research expert covering Greater China
Retail events in Poland - statistics & facts
Poles are among consumers who care for their finances and make their purchasing decisions prudently. They value promotions, as prices are one of the most important factors determining sales. Poles generally shop daily. They prefer to buy less while looking for products with lower prices. If they decide to buy, they only purchase the products they need. Consumers in Poland are still traditionalists. Despite the growing popularity of e-commerce, Poles still choose brick-and-mortar stores to buy, for example, food or shoes.
