Xin Ou
Research expert covering Greater China
Retail market in Portugal - statistics & facts
The retail market in Portugal has grown during the past decade and culminated in a revenue of over 70 billion euros in 2023, with almost 42 percent of it depending on trade in non-specialized outlets. These figures indicate market resilience, as the Portuguese economy has had to continuously adjust to a surge in inflation due to an international climate of instability. Even though the confidence of the retail trade sector has remained low for a long time, it was higher in April 2025 than 10 years before, and the retail products most bought by the Portuguese after fuel for vehicles are apparel and accessories, which proves the consumer will to continue purchasing apart from first necessity products.
