Alcohol market in Italy - Statistics and Facts
Italians tend to be social drinkers, enjoying their alcohol in good company as an aperitivo or during a meal with friends and family. This was shown by the alcoholic drinks market revenue in the country which has grown steadily in recent years with a sharp decline in 2020 and 2021 due to the social restrictions imposed during the pandemic. Italy’s alcoholic beverage market is characterized by wine, beer, and spirits, with wine undoubtedly being the leader of the three due to its stance as a staple commodity in Italy and Italian culture
