Alcoholic beverages in Mexico - Statistics & Facts
The alcoholic beverages industry has been in constant growth in recent years and has become one of the fastest growing drinks industries both in Latin America and around the world. It is estimated that, by 2027, the Mexican alcoholic beverages market will be among the ten most valued alcoholic drinks markets globally.
Alcoholic beverages are popular drinks of choice in Mexico. From a cold beer at a family gathering, to a tequila glass with friends, to a glass of wine at a formal event, the alcoholic beverages market features a variety of products that suit the needs and tastes of consumers in Mexico.
With the rising popularity of artisanal spirits such as mezcal, growing interest in wines, and increased online sales revenue, the Mexican alcoholic beverages industry is on an upward trajectory. This industry is poised to become one of the most competitive on a global scale.
Beer, a favorite in Mexico
In Mexico, the most consumed alcoholic beverage on a regular basis is beer. National production has increased consistently in recent years and Corona Extra is the leading market brand, with a value of over 10 billion U.S. dollars. Mexican beer also enjoys international popularity. In 2023, beer exports from Mexico amounted to over 5.8 billion U.S. dollars, and the United States, Australia, and Spain were among the main destinations.Tequila and mezcal: locally made and trendy
Distilled spirits made from agave are a staple of Mexican drinks. Tequila, made from the blue agave plants native to the state of Jalisco, has become trendier in recent years, and with that popularity, production has more than doubled in the last five years. Similarly, mezcal’s rising popularity has led to a stark increase in production. Although the agave plants needed to produce mezcal are present in at least nine states, most of the beverage’s production comes from the southern state of Oaxaca.Wine as a growing market
A fast-growing segment in Mexico is the wine market, with a revenue of over 1.68 million U.S. dollars in 2024 that is expected to reach 1.8 billion in 2029. Despite the country being a wine producer, consumers in Mexico gravitate toward imported wines. In fact, wine imports have increased by around 27 percent in the last five years.With the rising popularity of artisanal spirits such as mezcal, growing interest in wines, and increased online sales revenue, the Mexican alcoholic beverages industry is on an upward trajectory. This industry is poised to become one of the most competitive on a global scale.
