Apparel market in Finland - statistics & facts

Online shopping is more popular than ever in Finland, and that includes buying clothes. The positive attitude towards online shopping reflects in the forecast online fashion market revenue in Finland, which is expected to constantly grow in the upcoming years. In 2024, the leading online fashion shopping app in Finland was Vinted, having reached nearly 705,000 downloads across the country. The multinational clothing company Zalando ranked second.
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Published by Statista Research Department, Dec 17, 2025

Key insights

Annual revenue of the clothing industry in Finland
***m EUR
Per capita expenditure on clothing and footwear in Finland
****EUR
Number of wearing apparel manufacturing employees in Finland
2,736

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Current statistics on this topic

Top online stores in the fashion segment in Finland in 2022, by e-commerce net sales (in million U.S. dollars)

B2C E-Commerce

Leading fashion online stores in Finland 2022, by net sales

Revenue in the fashion e-commerce market in the Nordics from 2017 to 2029 (in billion U.S. dollars)

Key Figures of E-Commerce

Revenue in the fashion e-commerce market in the Nordics 2017-2029

Household consumption expenditure on clothing in Finland from 2012 to 2023 (in million euros)

Apparel & Shoes

Household spending on clothing in Finland 2012-2023

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Overview

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Overview

Production and retail

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Production and retail

E-commerce

7

E-commerce

Foreign trade

8

Foreign trade

Consumer behavior

4

Consumer behavior

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