Fashion e-commerce in Europe - statistics & facts

Home to iconic fashion capitals like Paris, Milan, and London, Europe is an undeniable leader in the world of fashion, style, and luxury. This reputation continues to live on in today’s digital world. Whether consumers are browsing the latest trends, searching for the perfect vintage accessories, or simply on the hunt for basics to fit into their wardrobes, fashion e-commerce has become an important way to make purchases throughout the continent.
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Published by Nina Jobst, Dec 17, 2025

Key insights

Fashion e-commerce revenue
*****bn USD
Leading category
Apparel
Leading market
United Kingdom

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Editor’s Picks
Current statistics on this topic

Revenue in the fashion e-commerce market in Europe from 2017 to 2030 (in billion U.S. dollars)

B2C E-Commerce

Revenue in the fashion e-commerce market in Europe 2017-2030

Revenue of the second-hand e-commerce market in the Europe from 2019 to 2030, by category (in billion U.S. dollars)

C2C E-Commerce

Second-hand e-commerce revenue in Europe 2019-2030, by category

Revenue in the fashion e-commerce market in the European Union from 2017 to 2029, by country (in million U.S. dollars)

Key Figures of E-Commerce

Revenue in the fashion e-commerce market in the EU 2017-2029, by country

Recommended statistics

Overview

4

Overview

Revenue by country

8

Revenue by country

Online store rankings

7

Online store rankings

Leading players

7

Leading players

Consumer behavior

6

Consumer behavior

Website traffic & app downloads

9

Website traffic & app downloads

Further reports

Get the best reports to understand your industry

Fashion e-commerce in the United States
Fashion e-commerce in the United States
eCommerce in Europe​
eCommerce in Europe​
Fashion e-commerce worldwide
Fashion e-commerce worldwide
Fast fashion e-commerce
Fast fashion e-commerce
Luxury fashion e-commerce worldwide
Luxury fashion e-commerce worldwide
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