Nina Jobst
Research expert covering South Korea
Generation Z fashion worldwide - statistics & facts
Gen Z have been a driving force of the fashion market for quite some time now. From teenagers to now active consumers with their own income, one interesting thing about Gen Z and fashion trends is the virality and short lifespan they give various products, before the next one takes the leading spot. Generation Z’s shopping habits are unpredictable, influenced by shaky economies, crises of all kinds, and constantly changing markets. Despite these less-than-ideal conditions, Zoomers want to participate in the market in a way where they can connect with brands that share their values and help them express their authenticity.
