Nina Jobst
Research expert covering South Korea
Levi Strauss & Co. - statistics & facts
Levi Strauss & Co. is one of the best-known apparel companies in the world, and one of the rare cases of a brand being almost synonymous with an item they sell. After patenting a design for denim pants reinforced with rivets, Levi Strauss & Co. can be considered the inventors of commercial blue jeans.
Today, Levi’s offers practically every style of jeans a consumer can imagine, from skinny to flares to bootcut. Their original line is called Levi’s® 501® Original. They also have other brands, which expand into other markets, such as Docker’s, which specializes in khaki apparel, and Beyond Yoga, an activewear and athleisure brand.
Levi Strauss & Co. has consistently made a net profit, with the exception of 2020. The following two years were particularly successful. The company made a net profit of almost 210 million U.S. dollars in 2024, which was less than half the profit made in each of those two very profitable years. Despite a fall in net income, the company posted record sales figures of 6.36 billion dollars, a rise of over 170 million dollars from the previous year. The majority of the company’s sales comes from men’s products, although this share has been falling.
The brand reputation of Levi's stands the company in good stead, especially as that awareness is backed up by popularity, meaning the company is well placed to stay ahead of their market rivals.
What drives Levi's revenue?
The Levi’s brand still accounts for the vast majority of Levi Strauss & Co.’s revenues.Levi Strauss & Co. has consistently made a net profit, with the exception of 2020. The following two years were particularly successful. The company made a net profit of almost 210 million U.S. dollars in 2024, which was less than half the profit made in each of those two very profitable years. Despite a fall in net income, the company posted record sales figures of 6.36 billion dollars, a rise of over 170 million dollars from the previous year. The majority of the company’s sales comes from men’s products, although this share has been falling.
Levi's sets high sustainability targets
The company is also adjusting to demand for increased sustainability. Levi’s has launched a so-called ‘tailor shop’, which is meant to offer consumers the chance to extend the lifecycle of their products. There is also the opportunity to recycle jeans in store. The company has set targets for its greenhouse gas emissions and renewable energy use. In 2023, 97 percent of the energy used in Levi Strauss facilities was renewable. The company aims to use 100 percent renewable energy at its facilities by 2025.Ahead of the competition
When it comes to specialist jeans retailers, Levi Strauss & Co’s main competitors include the two brands Wrangler and Lee, both owned by Kontoor Brands. Founded in 1947, Wrangler has not been around for as long as Levi Strauss & Co. Kontoor's annual revenues have fallen since the three billion dollars generated in 2015 . However, in 2022 revenues rose to 2.63 billion dollars, the highest total since 2018, and stayed above 2.6 billion in 2024.The brand reputation of Levi's stands the company in good stead, especially as that awareness is backed up by popularity, meaning the company is well placed to stay ahead of their market rivals.
