Lingerie and underwear in France - statistics & facts

Formerly called "linge de corps" in France, or body linen, lingerie was the term used to designate all women's undergarments and nightwear. The term began to include men's underwear in its definition in the 1990s, and today the lingerie industry has become a lucrative market in France.

Number of underwear manufacturers: 222

Most produced items: Briefs and panties for women or girls

Leading retailer: Etam

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Current statistics on this topic

Revenue of the underwear market worldwide by country in 2024 (in million U.S. dollars)

Apparel & Shoes

Revenue of the underwear market worldwide by country 2024

Revenue of the night apparel & underwear for women industry worldwide from 2018 to 2029, by selected country (in million U.S. dollars)

Womenswear

Revenue of the night apparel & underwear for women industry worldwide 2018-2029

Revenue of the night apparel & underwear for women industry worldwide from 2018 to 2029 (in billion U.S. dollars)

Womenswear

Revenue of the night apparel & underwear for women industry worldwide 2018-2029

Overview

Sales value change of lingerie and swimwear in France 2019-2020, by item type
Sales value change of lingerie and swimwear in France 2019-2020, by item type
Change in the value of sales of lingerie and swimwear in France between January and July 2020 compared to the same period in 2019, by type
Amount of underwear items produced in France 2018-2020, by type of item
Amount of underwear items produced in France 2018-2020, by type of item
Number of underwear and lingerie items produced in France between 2018 and 2020, by type of item (in billion units)
Production value of the underwear manufacturing industry in France 2021-2022
Production value of the underwear manufacturing industry in France 2021-2022
Production value of the underwear manufacturing industry in France from 2021 to 2022 (in million Euros)
Turnover of the underwear manufacturing industry in France 2021-2022
Turnover of the underwear manufacturing industry in France 2021-2022
Turnover of the underwear manufacturing industry in France from 2021 to 2022 (in billion Euros)
Number of enterprises in the underwear manufacturing industry in France 2021-2022
Number of enterprises in the underwear manufacturing industry in France 2021-2022
Number of enterprises in the underwear manufacturing industry in France from 2021 to 2022
Number of employees in the underwear manufacturing industry in France 2021-2022
Number of employees in the underwear manufacturing industry in France 2021-2022
Number of employees in the underwear manufacturing industry in France from 2021 to 2022 (in 1,000s)
Distribution of French women's lingerie exports 2019, by destination country
Distribution of French women's lingerie exports 2019, by destination country
Breakdown of women's lingerie exports in value in France in 2019, by destination country

Retail

Market share of female lingerie in France 2019, by distribution channel
Market share of female lingerie in France 2019, by distribution channel
Market share of the female lingerie in France in 2019, by distribution channel
Market share of female swimwear in France 2019, by distribution channel
Market share of female swimwear in France 2019, by distribution channel
Market share of women's swimwear in France in 2019, by distribution channel
Leading five retailers on the lingerie market in France 2019, by market share
Leading five retailers on the lingerie market in France 2019, by market share
Market share of the leading five retailers on the French lingerie market in 2019
Assistance received by French lingerie retailers during the lockdown 2020
Assistance received by French lingerie retailers during the lockdown 2020
As a lingerie retailer, what assistance have you received or are you in the process of receiving in the context of containment?
Organization of deliveries by French lingerie retailers during the lockdown 2020
Organization of deliveries by French lingerie retailers during the lockdown 2020
As a lingerie retailer, how did you organize yourself for deliveries in the context of containment?
French lingerie retailers' revenue decrease in the first half of 2020
French lingerie retailers' revenue decrease in the first half of 2020
As a lingerie retailer, how much did your turnover decrease in the first half of 2020?
Lingerie retailers sales recovery after coronavirus-induced lockdown in France 2020
Lingerie retailers sales recovery after coronavirus-induced lockdown in France 2020
As a lingerie retailer, how well did your sales recover after the confinement?
Best selling items by lingerie retailers after the lockdown in France 2020
Best selling items by lingerie retailers after the lockdown in France 2020
As a lingerie retailer, what kind of item did you sell the most when the stores reopened after the confinement?

Spending

Bras usage in France 2020-2023, by expenditure
Bras usage in France 2020-2023, by expenditure
Number of people purchasing bras in France from 2020 to 2023, by expenditure (in 1,000s)
Bodies, camisoles and girdles usage in France 2014-2019, by expenditure
Bodies, camisoles and girdles usage in France 2014-2019, by expenditure
Number of people purchasing bodies, camisoles and girdles in France from 2014 to 2019, by expenditure (in 1,000s)
Number of people using women's swimwear in France 2023, by expenditure
Number of people using women's swimwear in France 2023, by expenditure
Number of people using women's swimwear in France in 2023, by expenditure (in 1,000s)
Number of people using men's swimwear in France 2023, by expenditure
Number of people using men's swimwear in France 2023, by expenditure
Number of people using men's swimwear in France in 2023, by expenditure (in 1,000s)
Budget allocated by French women to lingerie and underwear 2019, by age
Budget allocated by French women to lingerie and underwear 2019, by age
Annual budget allocated by French women to lingerie and underwear in 2019, by age group (in euros)
Average amount spent by French students on clothing and underwear 2020, by gender
Average amount spent by French students on clothing and underwear 2020, by gender
Average annual amount spent by students on clothing and underwear items in France in 2020, by gender (in euros)
Annual consumer price index of women's lingerie and sleepwear in France 2004-2020
Annual consumer price index of women's lingerie and sleepwear in France 2004-2020
Annual consumer price index (CPI) of lingerie and sleepwear for women in France from 2004 to 2020
Annual consumer price index of men's lingerie and sleepwear in France 2004-2020
Annual consumer price index of men's lingerie and sleepwear in France 2004-2020
Annual consumer price index (CPI) of lingerie and sleepwear for men in France from 2004 to 2020

Consumption

Women's lingerie buyers' profile in France 2020, by gender and type of item
Women's lingerie buyers' profile in France 2020, by gender and type of item
Profile of women's lingerie shoppers in France in 2020, by type of item and gender
Brands of underwear for men in France 2023, by number of users
Brands of underwear for men in France 2023, by number of users
Brands of underwear for men in France in 2023, by number of users (in 1,000s)
Leading women's underwear brands in France 2023, by number of users
Leading women's underwear brands in France 2023, by number of users
Brands of underwear for women ranked by number of users in France in 2023 (in 1,000s)
Men underwear usage in France 2023, by number of items purchased
Men underwear usage in France 2023, by number of items purchased
Men underwear usage in France in 2023, by number of items purchased (in 1,000s)
Number of people using knickers in France 2023, by number of items purchased
Number of people using knickers in France 2023, by number of items purchased
Number of people using knickers in France in 2023, by number of items purchased (in 1,000s)
Bras usage in France 2014-2020, by number of purchased items
Bras usage in France 2014-2020, by number of purchased items
Number of people using bras in France from 2014 to 2020, by number of purchased items (in 1,000s)
Number of people using bodies, camisoles and girdles in France
Number of people using bodies, camisoles and girdles in France
Number of people using bodies, camisoles and girdles in France in 2023, by number of items purchased (in 1,000s)
Share of people planning to offer lingerie for Valentine's Day in France 2021, by age
Share of people planning to offer lingerie for Valentine's Day in France 2021, by age
Proportion of people intending to offer lingerie for Valentine's Day in France in 2021, by age group

No-bra

Frequency with which women change bras in France 2020
Frequency with which women change bras in France 2020
How often do you usually change your bra?
Share of women not wearing bras in France 2020, by age
Share of women not wearing bras in France 2020, by age
Breakdown of French women who never or almost never wear bras in 2020, by age group
Share of women who did not wear a bra during the lockdown in France 2020, by age
Share of women who did not wear a bra during the lockdown in France 2020, by age
Breakdown of French women who never or almost never wore bras during the COVID-19 lockdown in 2020, by age group
French women having practiced "no bra" at least once in a public place 2020, by age
French women having practiced "no bra" at least once in a public place 2020, by age
Share of women having already been out in public at least once without wearing a bra in France in 2020, by age group
French women having practiced "no bra" at least once at work 2020, by age
French women having practiced "no bra" at least once at work 2020, by age
Share of women having already been to their workplace at least once without wearing a bra in France in 2020, by age group
Reasons for women not to wear a bra in public spaces in France 2020
Reasons for women not to wear a bra in public spaces in France 2020
For what reasons did you decide not to wear a bra outside of home?
Share of women going topless on the beach in France 2019, by region
Share of women going topless on the beach in France 2019, by region
Percentage women going topless on the beach in France in 2019, by region
Reasons for not going topless on the beach according to French women 2019
Reasons for not going topless on the beach according to French women 2019
Main reasons for not going topless on the beach according to women in France between 2019
French people wanting to ban social media from censoring women's nipples 2020, by age
French people wanting to ban social media from censoring women's nipples 2020, by age
Share of people in favor of a law prohibiting social networks from censoring photos showing women's nipples in France in 2020, by age group

Number of underwear manufacturers: 222

Most produced items: Briefs and panties for women or girls

Leading retailer: Etam

Key figures

The most important key figures provide you with a compact summary of the topic of "Lingerie and underwear in France" and take you straight to the corresponding statistics.

Main retail channel for female lingerie
Downtown and commercial chains
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Detailed statistics
Market share of female lingerie in France 2019, by distribution channel
Share of retailers who benefited from solidarity funds during lockdown
**%
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Detailed statistics
Assistance received by French lingerie retailers during the lockdown 2020
Retailers whose sales picked up after lockdown
**%
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Detailed statistics
Lingerie retailers sales recovery after coronavirus-induced lockdown in France 2020
Average decline in revenues in the first half of 2020
Less than **%
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Detailed statistics
French lingerie retailers' revenue decrease in the first half of 2020
Bestselling item after lockdown
Lingerie
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Detailed statistics
Best selling items by lingerie retailers after the lockdown in France 2020

Share of young women who never wear bras
**%
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Detailed statistics
Frequency with which women change bras in France 2020
Main reason not to wear a bra
Discomfort
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Detailed statistics
Reasons for women not to wear a bra in public spaces in France 2020
Women who practice "no bra" the most
Women under **
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Detailed statistics
French women having practiced "no bra" at least once in a public place 2020, by age
Women not going topless out of fear of men leering
35%
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Detailed statistics
Reasons for not going topless on the beach according to French women 2019
Region in which being topless is most practiced
Provence-Alpes-Côte d'Azur
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Detailed statistics
Share of women going topless on the beach in France 2019, by region