Nina Jobst
Research expert covering South Korea
Prada - Statistics & facts
Founded in 1913 as a leather goods shop in Milan, the company specializes in the making of leather handbags, travel accessories, shoes, ready-to-wear collections as well as other fashion items. One of the most valuable luxury brands in the world, Prada is an Italian luxury fashion house with annual net sales that fared around three billion euros up until 2019. With the pandemic, the annual revenue of the luxury house took a major hit in 2020 before going back to its pre-pandemic levels in 2021. In 2023, the sales revenue reached another peak at approximately 4.2 billion euros.
In recent years, the biggest boost to Prada's brand image came from one its brands, Miu Miu. Led by Miuccia Prada, the brand grew to be one of the most influential fashion companies, with sales increasing by 50 percent from 2022 to 2023. Miu Miu was also one of the most valuable brands in European fashion shows, including Paris Fashion Week. The brand's value in the event, measured by media impact value, placed it after the industry heavyweights such as Louis Vuitton, Dior, and Saint Laurent.
Company figures
As of 2023, the company operated a combined total of 631 owned and franchised stores worldwide and had a global total of 14,876 employees. The Asia-Pacific and Europe regions account for most of Prada's net sales, followed by Europe. Prada's business ventures include runway shows, manufacturing watches and perfumes, and designing flagship boutiques. However, Prada's largest source of revenue comes from the sale of leather goods such as purses and belts.Prada Group in the luxury sphere
Prada is one of the leading brands in the luxury market with a powerful impact that goes beyond the fashion industry. In a ranking that measured the value of luxury brands worldwide based on their media impact, Prada came in fifth place, with a Media Impact Value (MIV) of two billion U.S. dollars. This metric measured a brand's impact across online media, such as content performance on blogs and social media platforms. During the Milan Fashion Week 2024, Prada brand had a similar effect, capturing about 25 million U.S. dollars worth of media impact value. In the same event, Gucci was the most trending brand.In recent years, the biggest boost to Prada's brand image came from one its brands, Miu Miu. Led by Miuccia Prada, the brand grew to be one of the most influential fashion companies, with sales increasing by 50 percent from 2022 to 2023. Miu Miu was also one of the most valuable brands in European fashion shows, including Paris Fashion Week. The brand's value in the event, measured by media impact value, placed it after the industry heavyweights such as Louis Vuitton, Dior, and Saint Laurent.
