Sustainable fashion consumption in the Asia-Pacific region - statistics & facts

Sustainable consumption practices are already widely adopted among consumers across the Asia-Pacific (APAC) region. Across the region, sustainability awareness has risen sharply and is influencing daily consumer behaviors. Sustainable fashion consumption is one of the trends that is gaining momentum, especially as more people, particularly the younger generation, push back against fast fashion and embrace eco-conscious choices. This shift is not just a passing trend but part of a larger movement toward sustainability in lifestyle and consumption.

Recommerce market value: *****bn USD

Recommerce market size in APAC: *****bn USD

Leading importer of used clothes in APAC: Pakistan

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Current statistics on this topic

Share of online consumers purchasing sustainably sourced products monthly in the Asia-Pacific region as of March 2025, by selected country

Shopping Behavior

Online consumers purchasing sustainably sourced products APAC 2025, by country

Opinion of affluent consumers on sustainable practices in Asia as of 2nd quarter 2025

Shopping Behavior

Opinion of affluent consumers on sustainable practices Asia Q2 2025

Distribution of monthly expenditure on secondhand clothing items in Australia as of 2024

Apparel & Shoes

Monthly expenditure on secondhand clothing items distribution Australia 2024

Global overview

Revenue in the apparel market worldwide 2018-2029
Revenue in the apparel market worldwide 2018-2029
Revenue in the apparel market worldwide from 2018 to 2029 (in trillion U.S. dollars)
Volume in the apparel market worldwide 2018-2029
Volume in the apparel market worldwide 2018-2029
Volume in the apparel market worldwide from 2018 to 2029 (in billions)
Value of the secondhand apparel market worldwide from 2021 to 2029
Value of the secondhand apparel market worldwide from 2021 to 2029
Secondhand apparel market value worldwide from 2021 to 2029 (in billion U.S. dollars)
Size of the resale and thrift store apparel markets worldwide from 2019 to 2029
Size of the resale and thrift store apparel markets worldwide from 2019 to 2029
Secondhand apparel market value worldwide from 2019 to 2024, with a forecast until 2025, by segment (in billion U.S. dollars)
Second-hand e-commerce users worldwide 2017-2029, by category
Second-hand e-commerce users worldwide 2017-2029, by category
Number of second-hand e-commerce users worldwide from 2017 to 2029, by category (in millions)
Luxury consumers buying second-hand goods or renting by region Q3 2025
Luxury consumers buying second-hand goods or renting by region Q3 2025
Luxury consumers who buy second-hand or rent goods worldwide as of the 3rd quarter of 2025, by region

Clothing retail in APAC

Revenue of the apparel market in APAC 2018-2029, by segment
Revenue of the apparel market in APAC 2018-2029, by segment
Revenue of the apparel market in APAC from 2018 to 2029, by segment (in billion U.S. dollars)
Total consumer spending on clothing and footwear in Asia 2014-2029
Total consumer spending on clothing and footwear in Asia 2014-2029
Total consumer spending on clothing and footwear in Asia from 2014 to 2029 (in million U.S. dollars)
Per capita consumer spending on clothing and footwear in Asia 2014-2029
Per capita consumer spending on clothing and footwear in Asia 2014-2029
Per capita consumer spending on clothing and footwear in Asia from 2014 to 2029 (in U.S. dollars)
Preferred shopping channel when buying fashion products APAC 2025, by country
Preferred shopping channel when buying fashion products APAC 2025, by country
Preferred shopping channel when purchasing fashion products in the Asia-Pacific region in 2025, by country or territory

Sustainable and secondhand clothing

Recommerce market size forecast APAC 2025-2029
Recommerce market size forecast APAC 2025-2029
Forecasted market size of the recommerce market in the Asia-Pacific region in 2025 and 2029 (in billion U.S. dollars)
Fashion recommerce market revenue APAC 2020-2029
Fashion recommerce market revenue APAC 2020-2029
Revenue of the recommerce segment in the fashion e-commerce market in the Asia-Pacific region from 2020 to 2029 (in billion U.S. dollars)
Secondhand e-commerce users APAC 2020-2029, by category
Secondhand e-commerce users APAC 2020-2029, by category
Number of secondhand e-commerce users in the Asia-Pacific region from 2020 to 2029, by category (in millions)
Second-hand luxury goods market revenue Asia 2022-2028
Second-hand luxury goods market revenue Asia 2022-2028
Estimated revenue of the second-hand luxury goods market in Asia from 2014 to 2022, with a forecast up to 2028 (in million U.S. dollars)

Secondhand purchases

Most common second-hand purchases by category in Australia 2025
Most common second-hand purchases by category in Australia 2025
Most common second-hand purchases by category in Australia as of September 2025
Most common second-hand purchases by category in China 2025
Most common second-hand purchases by category in China 2025
Most common second-hand purchases by category in China as of September 2025
Most common second-hand purchases by category in Japan 2025
Most common second-hand purchases by category in Japan 2025
Most common second-hand purchases by category in Japan as of June 2025
Most common second-hand purchases by category in South Korea 2025
Most common second-hand purchases by category in South Korea 2025
Most common second-hand purchases by category in South Korea as of June 2025

Sustainability and luxury goods

Opinion of affluent consumers on luxury shopping and sustainability Asia 2025
Opinion of affluent consumers on luxury shopping and sustainability Asia 2025
Opinion of affluent consumers on luxury shopping and sustainability in Asia as of 1st quarter 2025
Sustainable consumption practices of affluent consumers Asia Q1 2023-Q1 2025
Sustainable consumption practices of affluent consumers Asia Q1 2023-Q1 2025
Sustainable consumption practices of affluent consumers in Asia from 1st quarter 2023 to 1st quarter 2025
Respondents who are open to buy secondhand luxury APAC 2024, by country or territory
Respondents who are open to buy secondhand luxury APAC 2024, by country or territory
Share of respondents who are open to buy secondhand luxury items in the Asia-Pacific region in 2024, by country or territory
Preferred products when shopping secondhand luxury APAC 2024, by country
Preferred products when shopping secondhand luxury APAC 2024, by country
Preferred products when shopping secondhand luxury products in the Asia-Pacific region in 2024, by country or territory
Willingness of affluent consumers to pay more for sustainable luxury Asia 2025
Willingness of affluent consumers to pay more for sustainable luxury Asia 2025
Willingness of affluent consumers to pay more for sustainable luxury in Asia from 1st quarter 2023 to 1st quarter 2025

Consumer attitudes

Share of consumers who find sustainable consumption important Asia 2023, by country
Share of consumers who find sustainable consumption important Asia 2023, by country
Share of consumers who find sustainable consumption important in Asia as of December 2023, by country or territory
Share of consumers who adopted sustainable shopping practices Asia 2023, by country
Share of consumers who adopted sustainable shopping practices Asia 2023, by country
Share of consumers who adopted sustainable practices when purchasing items in Asia as of December 2023, by country or territory
Share of consumers willing to pay more for sustainable products Asia 2023, by country
Share of consumers willing to pay more for sustainable products Asia 2023, by country
Share of consumers willing to pay more for sustainable environmentally friendly products in Asia as of December 2023, by country or territory
Main reason of not adopting sustainable consumption practices Asia 2023, by country
Main reason of not adopting sustainable consumption practices Asia 2023, by country
Main reason of not adopting sustainable consumption practices in Asia as of December 2023, by country or territory

Recommerce market value: *****bn USD

Recommerce market size in APAC: *****bn USD

Leading importer of used clothes in APAC: Pakistan

Key figures

The most important key figures provide you with a compact summary of the topic of "Sustainable fashion consumption in the Asia-Pacific region" and take you straight to the corresponding statistics.

Leading secondhand app in South Korea
Daangn Market/Karrot Market
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Detailed statistics
Leading second-hand shopping applications South Korea 2024, by MAU
Leading resale app by number of active users in China
Xianyu (Idle Fish)
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Detailed statistics
Number of active users of leading re-commerce platforms in China 2025
Monthly active users of resale app Mercari
*****m
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Detailed statistics
Mercari's MAU FY 2017-2025

Share of consumers open to buy secondhand luxury in SEA
**%
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Detailed statistics
Respondents who are open to buy secondhand luxury APAC 2024, by country or territory
Share of luxury consumers buying goods secondhand in APAC
****%
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Detailed statistics
Sustainable consumption practices of affluent consumers Asia Q1 2023-Q1 2025
Share of consumers willing to pay more for sustainable products in Vietnam
**%
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Detailed statistics
Share of consumers willing to pay more for sustainable products Asia 2023, by country