Nina Jobst
Research expert covering South Korea
Beauty Advent calendars - statistics & facts
The Christmas season provides a boost for the economy, as retail sales typically go up during this time and consumers splash out on gifts, groceries, and decorations. For retailers and brands as well, the festive season is the perfect opportunity to attract more shoppers who take advantage of a variety of traditional and online sources of inspiration. Many items and products appear on the shelves in stores exclusively during this period, such as Christmas decoration articles, chocolate Santas, and Advent calendars that count down to Christmas Day.
While chocolate or candies are the first to come to mind when talking about Advent calendars, these festive boxes with little doors are by no means limited to sweet offerings. In recent years, Advent calendars filled with curated beauty and personal care items have become a disruptive but welcome trend among consumers wishing to spice up this Christmas tradition.
