Xin Ou
Research expert covering Greater China
Beauty and personal care e-commerce in Europe – statistics & facts
Europe’s beauty and personal care e-commerce market is thriving, with strong local players and an ever-growing consumer base. Items such as cosmetics, fragrances, skincare, and other toiletries fall under the beauty and personal care category. With its diverse offerings, the market's revenue is estimated to reach nearly 33 billion U.S. dollars in 2024. By 2028, it is forecast to increase by one-third, generating over 40 billion U.S. dollars in revenue.
