Beauty and personal care e-commerce in France – statistics & facts

Home to some of the most renowned and established groups in the industry like L'Oréal and LVMH (Moët Hennessy Louis Vuitton), France has historically been at the forefront of the global beauty industry. The same holds true in today’s digital era. In 2024, France was among the leading online beauty and cosmetics markets worldwide. That year, the country generated an estimated seven billion U.S. dollars in beauty and personal care revenue.
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Published by Xin Ou, Dec 17, 2025

Key insights

Beauty and personal care e-commerce revenue
*bn USD
Number of beauty care e-commerce users
**m
Main purchase criteria for personal care products
Quality

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Leading health and beauty brands ranked by consumer reach points in France in 2023 (in millions)

Cosmetics & Personal Care

Most chosen health & beauty brands in France 2023, by consumer reach points

Top online stores in the beauty segment in France in 2023, by e-commerce net sales (in million U.S. dollars)

B2C E-Commerce

France: top 5 beauty online stores 2023

Most visited beauty and cosmetics websites in France in July 2024 (in millions)

Digital Shopping Behaviour

Most popular beauty and cosmetics websites in France 2024, by website traffic

Recommended statistics

Overview

5

Overview

Category benchmarks

7

Category benchmarks

Leading stores

9

Leading stores

Online traffic

6

Online traffic

Consumption

6

Consumption

Further reports

Get the best reports to understand your industry

Cosmetics and hygiene industry in France
Cosmetics and hygiene industry in France
Natural cosmetics in France
Natural cosmetics in France
Beauty and personal care e-commerce worldwide
Beauty and personal care e-commerce worldwide
Beauty and personal care e-commerce in Europe
Beauty and personal care e-commerce in Europe
Consumer behavior in France
Consumer behavior in France
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