Beauty and personal care e-commerce in Latin America - statistics & facts

Beauty retail sales in Latin America 2019-2027

Retail sales of beauty products in Latin America from 2019 to 2022, with a forecast to 2027 (in billion U.S. dollars)

Retail e-commerce revenue in Latin America 2017-2029, by segment

Retail e-commerce revenue in Latin America from 2017 to 2029, by segment (in billion U.S. dollars)

Fastest-growing online beauty and cosmetics markets globally 2025

Countries with the fastest-growing online beauty and cosmetics industries worldwide as of July 2025, by year-on-year growth

Beauty & personal care e-commerce revenue in Latin America 2017-2029, by segment

Beauty & personal care e-commerce revenue in Latin America from 2017 to 2029, by segment (in million U.S. dollars)

Monthly sales growth for beauty and cosmetics e-commerce in Latin America 2023

Year-on-year (YoY) sales growth of cosmetics and beauty e-commerce in Latin America from June to November in 2023

Key figures on health, fragrance and cosmetics e-commerce in Brazil 2024

Key figures on the health, fragrance and cosmetics e-commerce category in Brazil in 1st half 2024

Order volume share of health, hygiene, and beauty e-commerce in Brazil 2022

Order volume share of the health, hygiene and beauty e-commerce category in Brazil in 1st half 2022

Online order share in Brazil 2024, by category

Distribution of online orders in Brazil in 1st half 2024, by category

Product categories most purchased online in Mexico 2024

Product categories with the highest online purchase incidence in Mexico in 2024

Most popular categories for online purchases in Chile 2024

Most popular categories for online purchases in Chile in 2024

Distribution of e-commerce sales in Argentina 2024, by category

Leading categories in share of retail e-commerce sales in Argentina in 2024

Most popular categories for online purchases in Colombia 2024

Most popular categories for online purchases in Colombia as of March 2024

Fastest-growing e-commerce categories in Peru 2024

E-commerce categories with the highest growth in Peru in 2024

Frequency of online purchases of beauty products in Brazil 2022

Frequency in which e-shoppers purchased beauty and health care products online in Brazil in 2022

Leading online beauty stores in Brazil 2024, by e-commerce GMV

Gross merchandise value (GMV) of the top online stores in the beauty segment in Brazil in 2024, (in million U.S. dollars)

Visits to leading beauty and cosmetics brand sites in Brazil 2025

Number of visits to leading beauty and cosmetics brand websites in Brazil in June 2025 (in millions)

Bounce rate of leading beauty and cosmetics sites in Brazil 2025

Bounce rate of leading beauty and cosmetics websites in Brazil in June 2025

Usage of beauty and health online shops in Brazil 2024, by brand

Beauty and health online shops usage in Brazil in 2024, by brand

Popularity of beauty and health online shops in Brazil 2024, by brand

Beauty and health online shops popularity in Brazil in 2024, by brand

Online health and beauty shopping key figures in Mexico 2024

Key figures for online health and beauty purchases in Mexico in 2024

Main payment methods used for online health and beauty purchases in Mexico 2023

Main payment methods used to purchase health and beauty products and services online in Mexico in 2023

Leading online beauty stores in Mexico 2023, by e-commerce net sales

Top online stores in the beauty segment in Mexico in 2023, by e-commerce net sales (in million U.S. dollars)

Visits to leading beauty and cosmetics brand sites in Mexico 2023

Number of visits to leading beauty and cosmetics brand websites in Mexico in October 2023 (in 1,000s)

Bounce rate of leading beauty and cosmetics sites in Mexico 2023

Bounce rate of leading beauty and cosmetics websites in Mexico in October 2023

Usage of beauty and health online shops in Mexico 2024, by brand

Beauty and health online shops usage in Mexico in 2024, by brand

Popularity of beauty and health online shops in Mexico 2024, by brand

Beauty and health online shops popularity in Mexico in 2024, by brand

Leading online beauty stores in Chile 2023, by e-commerce net sales

Top online stores in the beauty segment in Chile in 2023, by e-commerce net sales (in million U.S. dollars)

Visits to leading beauty and cosmetics brand sites in Chile 2023

Number of visits to leading beauty and cosmetics brand websites in Chile in October 2023 (in 1,000s)

Bounce rate of leading beauty and cosmetics sites in Chile 2023

Bounce rate of leading beauty and cosmetics websites in Chile in October 2023

Leading online beauty stores in Argentina 2023, by e-commerce net sales

Top online stores in the beauty segment in Argentina in 2023, by e-commerce net sales (in million U.S. dollars)

Visits to leading beauty and cosmetics brand sites in Argentina 2023

Number of visits to leading beauty and cosmetics brand websites in Argentina in October 2023 (in millions)

Bounce rate of leading beauty and cosmetics sites in Argentina 2023

Bounce rate of leading beauty and cosmetics websites in Argentina in October 2023