Beauty and personal care e-commerce in the Netherlands - statistics & facts

Cosmetics, creams, and body care are increasing their online market share. Now that fashion and food have manifested themselves as established e-commerce categories in the Netherlands, beauty and personal care products are next to appear on digital shelves. The online sales revenue of this FMCG category in the Netherlands was estimated to amount to just over two billion U.S. dollars in 2024. Rapid growth is forecast until 2029, when the market value is expected to breach the three billion dollar mark.
Log in or register to access full data.
Published by Xin Ou, Dec 17, 2025

Key insights

Revenue
*bn USD
Leading segment
Personal care
Penetration rate
****%

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Revenue in the beauty & personal care market worldwide from 2018 to 2030, by selected country (in billion U.S. dollars)

Consumer Goods & FMCG

Revenue in the beauty & personal care market worldwide 2018-2030, by country

Beauty and personal care market value worldwide from 2018 to 2030, by segment (in billion U.S. dollars)

Cosmetics & Personal Care

Beauty and personal care market value worldwide 2018-2030, by segment

Distribution of best-selling beauty and personal care products on Amazon in 2nd quarter 2025, by type

Online Marketplaces

Distribution of best-selling beauty & personal care products on Amazon 2025, by type

Further recommended statistics

Further reports

Get the best reports to understand your industry

Amazon beauty
Amazon beauty
Halal beauty worldwide
Halal beauty worldwide
Men's beauty in Japan
Men's beauty in Japan
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch