Xin Ou
Research expert covering Greater China
Beauty and personal care e-commerce in the United Kingdom (UK) - statistics & facts
The online beauty and personal care market in the United Kingdom (UK) has exploded in popularity over the last few decades. This industry has thrived in the digital realm due to the influence of beauty gurus, skincare content creators, and simply the ease of ordering items directly to your doorstep. In 2025, the beauty and personal care e-commerce market in the UK is estimated to reach 6.35 billion U.S. dollars in revenue. By 2028, the revenue for the entire market is expected to exceed seven billion U.S. dollars.
