Nina Jobst
Research expert covering South Korea
Beauty and personal care in Southeast Asia - statistics & facts
The beauty and personal care market in Southeast Asia is shifting, and domestic brands are gaining increasing popularity among consumers. While countries such as China, Japan, or the United States record high revenues in the cosmetics market, the Southeast Asian beauty and personal care market is rapidly evolving, driven by rising incomes, digitalization, and changing consumer preferences. With a young, tech-savvy, and beauty-conscious population, Southeast Asia is emerging as one of the fastest-growing regions for skin care, cosmetics, and personal care products.
