Nina Jobst
Research expert covering South Korea
Beauty and personal care industry in India - statistics & facts
As India’s beauty and personal care market (BPC) rapidly expands, a new wave of trends and opportunities is reshaping the way consumers define beauty. India is ranked fourth globally for generating the highest revenue from the BPC market. Consumer perceptions of beauty have evolved. Beauty and personal care have evolved from being saved for special occasions to being an essential aspect of everyday life. For that reason, India's beauty and personal care industry is on a remarkable growth trajectory, poised to reach an impressive 34 billion U.S. dollars by 2028.
The cosmetics market worldwide is controlled by a handful of conglomerates like Unilever, Procter & Gamble, and L’Oréal. Although these are immensely successful in India, domestic counterparts have an equal footing, with newer, organic brands entering the market. Local Indian brands like MamaEarth, Sugar Cosmetics, and Khadi Essentials are gaining popularity due to their better suitability for Indian skin and hair types. One local brand, Nykaa, has had a strong foothold for the past 13 years and is one of India’s largest cosmetic and lifestyle brands.
With millions of followers, social media influencers and celebrities are having an impact on the shopping behavior of consumers. Stereotypes about using male grooming products are being dispelled as Indian men embrace beauty essentials due to social media influences and cultural shifts. The major forefront brands for this expanding market are Bombay Shaving Company, Beardo, and The Man Company.
Additionally, consumers are ditching synthetic cosmetics and shifting towards natural and organic products. Brands such as Forest Essentials and Kama Ayurveda have gained popularity among consumers preferring natural ingredients. This fast-evolving market is poised for sustained growth and offers immense potential for innovation and expansion in the coming years.
Competitive landscape of market players
The Indian beauty and personal care market is experiencing a fusion of global and domestic trends; the sector is an amalgamation of rapid evolution and varied influence. Because of their innovative formulations and unique skincare regimes, Korean and Japanese beauty products have also become more popular among Indian consumers. Some of these beloved brands are COSRX, Centella, and Bioré.The cosmetics market worldwide is controlled by a handful of conglomerates like Unilever, Procter & Gamble, and L’Oréal. Although these are immensely successful in India, domestic counterparts have an equal footing, with newer, organic brands entering the market. Local Indian brands like MamaEarth, Sugar Cosmetics, and Khadi Essentials are gaining popularity due to their better suitability for Indian skin and hair types. One local brand, Nykaa, has had a strong foothold for the past 13 years and is one of India’s largest cosmetic and lifestyle brands.
Exploring current trends
Multiple factors, such as the digitalization and preference towards organic and sustainable products, are responsible for the significant transformation of the market. Thanks to online retailing, companies can now reach a wider audience, even in rural parts of the country.With millions of followers, social media influencers and celebrities are having an impact on the shopping behavior of consumers. Stereotypes about using male grooming products are being dispelled as Indian men embrace beauty essentials due to social media influences and cultural shifts. The major forefront brands for this expanding market are Bombay Shaving Company, Beardo, and The Man Company.
Additionally, consumers are ditching synthetic cosmetics and shifting towards natural and organic products. Brands such as Forest Essentials and Kama Ayurveda have gained popularity among consumers preferring natural ingredients. This fast-evolving market is poised for sustained growth and offers immense potential for innovation and expansion in the coming years.
